(March 17, 2026) Winchester, TN— Centurion & Supreme Boats is thrilled to announce Tims Ford Powersports as one of our newest dealers. Serving the south central area of Tennessee, Tims Ford Powersports, and their 20 years in business, will further strengthen and enhance the Centurion and Supreme brands in a region where on water lifestyle runs deep.
In November of 2023, Nathan Sensing purchased the dealership from Marty and Sandy Coe, who ran the business for nearly two decades. Coming from the corporate world, Nathan was excited to apply his business experience to a business rooted in community, service, and outdoor adventure.
Nathan and his team are proud to bring Centurion and Supreme into their lineup of boats. With a dedicated staff of about 30 team members, the dealership continues to build on its legacy of strong customer relationships and reliable service.
“Centurion and Supreme have a strong presence on our lake, and our customers really wanted us to pick up the brands,” says Nathan. “When enough of my customer base spoke up, I looked into the brands, and they complement what we sell here.”
One of the most vocal customers encouraging the decision was a man named Aaron. Aaron’s passion for Centurion was unmatched; he was so committed to the idea that he even offered to serve as an advisor to help facilitate the transition. Tragically, just before the partnership between the factory and Tims Ford Powersports was finalized, Aaron passed away in a single engine plane crash.
“He was such a quality human and was well respected,” Nathan shares. “When someone like that comes to me and tells me I need to do something, I listen. He was the catalyst that jumpstarted this partnership with Centurion and Supreme.”
Nathan and his team continue to be inspired by their customers and by people like Aaron who shape the spirit of the dealership. Whether it’s a heartfelt five star review, a wave on the lake, or a casual conversation at the dock, the people they serve fuel their passion every day.
The Tims Ford team is proud to join the Correct Craft family. For Nathan and his staff, choosing partners who share their values matters. The stability, integrity, and faith that define Centurion & Supreme Boats as a Correct Craft company resonated deeply with the Tims Ford team, making this partnership feel like both a natural and meaningful fit.
As Tims Ford Powersports enters this new chapter with Centurion & Supreme Boats, the dealership remains committed to delivering exceptional service, fostering meaningful relationships, and supporting a lake community that has supported them for years. Nathan sees the future as one built on connection and trust because, as he says, “It’s not just about the boat. It’s about the memories people make with the time they have.”
“We are excited to be working with Tims Ford Powersports. Nathan and his team bring a wealth of knowledge in both business and boating making them a perfect fit in our Centurion & Supreme Boats family. The future is bright for our brands in Southern Tennessee,” says Nate Reid, Eastern Region Sales Manager for Centurion & Supreme Boats.
To learn more about Tims Ford Powersports, please visit https://www.timsfordpowersports.com
About Centurion Boats: For 50 years, Centurion Boats has produced the World’s best waves, wakes and ride. These historic distinctions and this golden milestone didn’t just happen. We have been maximizing benefit for our boat buyers since 1976. As a Correct Craft company, we are charged with making life better, and our continuous improvement to our boats is a clear indicator we take that to heart. For our 50th anniversary, we’re not just building boats – we’re honoring with innovation. As a Centurion boat owner, you are equipped as a joy warrior to wake waves of positive change in yourself, your family, your community and our world. To learn more about Centurion Boats, visit http://www.centurionboats.com.
About Correct Craft: Celebrating 100 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Ingenity boat companies, Pleasurecraft Engine Group, Indmar Marine Engines, Velvet Drive Transmissions, Mach Connections, Merritt Precision, Osmosis, Watershed Innovation, and Aktion Parks. For more information, please visit www.correctcraft.com.